What's The Problem?
The Art and Science of Framing The Right Question
For the past 27 years, Idea Champions has been leading breakthrough brainstorming sessions and creative thinking workshops for a wide range of forward thinking organizations. Along the way, one thing has become very clear to us: most of our clients start their "solution finding" process with the wrong question in mind. Or if not the "wrong question", then a vague approximation of another, more powerful question that needs to be addressed. The real issue.
Either they don't see the value of framing the right question, don't take the time, or don't know how to press through their initial impatience and confusion to get to the heart of the matter.
And the heart of the matter, in this case, is not an idea, solution, or answer.
The heart of the matter is the kind of question, powerfully articulated and deeply felt, that is worth brainstorming about – especially if you are going to take a bunch of people off-line, for who knows how long, to help you figure things out.
But don't take my word for it. Here's what Albert Einstein had to say about the phenomenon:
"If I had an hour to solve a problem and my life depended on the solution, I would spend the first 55 minutes determining the proper question to ask, for once I know the proper question, I could solve the problem in less than 5 minutes."Towards that end, Idea Champions has created a highly engaging, cost-effective antidote for you. Our half-day What's the Problem? workshop helps aspiring innovators cut through ambiguity, wheel spinning, and confusion to identify the real questions worth taking on.
Bottom line? Once the real questions are identified and clearly articulated, a flood of promising new ideas, insights, and solutions will emerge on their own.
Who Should Attend:
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