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Since 1987, Idea Champions' Co-Founder and President, Mitch Ditkoff, has been helping forward thinking organizations go beyond business as usual and raise the bar for innovation. Curious about why his clients were getting so much value from his keynotes, workshops, and trainings, four years ago he began deconstructing his approach and identified storytelling as the prime catalyst.

The result? His newly published book — a groundbreaking exploration of the power of story and why it is such an effective way to open minds, transmit meaning, spark commitment, and change behavior.

Storytelling at Work features 38 of Mitch's innovation-sparking stories from the front lines of business and 16 provocative essays about why storytelling is our species preferred form of communication and how to tap into its transformative magic.

His aim? To spark a revolution of storytelling in the world, the simplest and most compelling way to unleash our planet's biggest untapped resource, the collective brilliance and wisdom of the global workforce.

Why he wrote the book

Video: Mitch on Storytelling in Business (3:34)

Why Tell Stories?

Advance Praise

"I truly LOVE this book! The last time I read anything this good was Robert Fulghum's All I Really Need to Know I Learned in Kindergarten, and that was 25 years ago! With Storytelling At Work, Mitch Ditkoff has delivered a modern classic on how to communicate with wisdom. Kudos!"
Rowan Gibson, author of The Four Lenses of Innovation

"Storytelling at Work is filled with Eureka moments that will spark your creativity and ignite your motivation. Mitch Ditkoff has a magical ability to elevate the routine work of everyday life. Original and deeply insightful!"
Marshall Goldsmith, author of the New York Times and Wall Street Journal #1 Best Seller, Triggers

"Mitch Ditkoff's powerfully written book shows us how storytelling, well done, humanizes the world of work. But even more than that, it helps us pause, go beyond convention, and tune into the deep well of timeless wisdom within."
Tim Gallwey, Author of The Inner Game of Tennis

"Through storytelling that is both enlightened and primal, this collection whispers our humanity with a soaringly purposeful fresh new voice. The stories transport us and transform our understanding of the deep meaning that lies just below the surface. If wit and wisdom had a love child, they would name him Mitch Ditkoff."
Doug Stuke, Director, Aetna Consumer Business Learning and Performance

"Mitch's storytelling reminds us that the truth is rarely in the bottom right corner of an Excel spreadsheet. It's already inside of us."
Jon Bidwell, Chief Innovation Officer, Chubb Insurance

"Mitch Ditkoff is a master storyteller, weaving tales that not only draw you in, but invite you to see the world with wider eyes. This gem of a book lovingly inspires us to step a little more bravely outside our box."
Susan Stiffleman, Author of Parenting with Presence

"I suggest you read Storytelling at Work with a pencil so you can record the great story ideas that will pop into your mind. Storytelling requires rituals of story finding. Because Mitch offers his own true stories with application ideas that answer "So what?" and "Now what?", your mind is magically compelled to reciprocate with your own story and application ideas that will speak your truth, in your style, to achieve your goals."
Annette Simmons, author of Whoever Tells the Best Idea Wins

Excerpts (published in the Huffington Post)

Videos and Podcasts

Top News & Offerings
Storytelling at Work
Storytelling at Work is Mitch Ditkoff's newly published book about the power of personal storytelling in business – why it matters and what you and your organization can do to leverage the impact of storytelling in the workplace.
Top 5 Speaker
Mitch Ditkoff, the Co-Founder and President of Idea Champions, has recently been voted a top 5 speaker in the field of innovation and creativity by Speakers Platform, a leading speaker's bureau.
Workshops & Trainings
Highly engaging learning experiences that increase each participant's ability to become a creative force for positive change
Brainstorm Facilitation
High impact certification training that teaches committed change agents how to lead groundbreaking ideation sessions
Cultivating Innovation
Your "best and brightest" are the future leaders of your company, but unless they know how to foster a culture of innovation, their impact will be limited. A one-day workshop with us is all they need to begin this journey.
Our Blog Cabin
Our Heart of Innovation blog is a daily destination for movers and shakers everywhere — gleefully produced by our President, Mitch Ditkoff, voted "best innovation blogger in the world" two years running.
The Hero's Journey
Innovators are known for their ability to move forward. But sometimes, the best way to move forward is to retreat – especially when it's time to reinvent yourself. That's why Idea Champions is now offering 5-day immersive retreats in beautiful San Miguel de Allende. Reboot! Refresh! Renew!
Team Innovation
Innovation is a team sport. Brilliant ideas go nowhere unless your people are aligned, collaborative, and team-oriented. That doesn't happen automatically, however. It takes intention, clarity, selflessness, and a new way of operating.
Webinars Powered by
Idea Champions University
Webinars for online training If you enjoy our blog, you will love our newly launched webinars! Our training is now accessible online to the whole world.
Awake at the Wheel, Book about big ideas If you're looking for a powerful way to jump start innovation and get your creative juices flowing, Awake at the Wheel is for you. Written by Mitch Ditkoff, Co-Founder and President of Idea Champions.
Featured in Alltop Guy Kawasaki's Alltop "online magazine rack" has recognized Idea Champions' blog as one of the leading innovation blogs on the web. Check out The Heart of Innovation, and subscribe!
Face the Music Blues Band The world's first interactive business blues band. A great way to help your workforce go beyond complaint.

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