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What is the Value of Storytelling in Business?

These days, there is a lot of talk about the value of storytelling in business. What the creator of this poll (Idea Champions) is interested in learning more about is WHY storytelling matters to organizations. Towards that end, we invite you to rate the following 15 possible benefits on a scale of 1-5. (If you would like us to share the results with you, click here.) Thank you!

5= Totally agree
4= Somewhat agree
3= Neutral
2= Somewhat disagree
1= Totally disagree

1. Increases trust
2. Sparks connection and rapport
3. Accelerates the sharing of best practices
4. Establishes a learning community
5. Enhances teamwork and collaboration
6. Inspires people to go beyond the status quo
7. Increases workforce engagement
8. Enables the sharing of tacit (hard to express) knowledge
9. Creates a climate of innovation
10. Fosters a positive mindset
11. Makes learning more enjoyable
12. Reinforces key values and principles
13. Motivates and inspires
14. Makes work a more meaningful experience
15. Fosters the retention and sharing of knowledge

When you are satisfied with all your answers, press this button to record them.

Our new book on the subject
Awesome quotes on storytelling
Storytelling at Work podcast

Top News & Offerings
Click here for the simplest, most direct way, to learn more about Idea Champions' semi-fearless leader, Mitch Ditkoff. Info on his keynotes, workshops, conferences, and more.
Storytelling for the Revolution
Storytelling for the Revolution is Mitch Ditkoff's newly published book about the power of personal storytelling to elevate the conversation on planet Earth. Provocative. Evocative. And fun. YOU have stories to tell. This book will help you tell them.
Storytelling at Work
"The world is not made of atoms," wrote the poet, Muriel Rukeyser. "It's made of stories." Learn how to discover, honor, and unpack the stories of yours that show up "on the job" in Mitch Ditkoff's award-winning 2015 book, Storytelling at Work.
Top 5 Speaker
Mitch Ditkoff, the Co-Founder and President of Idea Champions, has recently been voted a top 5 speaker in the field of innovation and creativity by Speakers Platform, a leading speaker's bureau.
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Cultivating Innovation
Your "best and brightest" are the future leaders of your company, but unless they know how to foster a culture of innovation, their impact will be limited. A one-day workshop with us is all they need to begin this journey.
Our Blog Cabin
Our Heart of Innovation blog is a daily destination for movers and shakers everywhere — gleefully produced by our President, Mitch Ditkoff, voted "best innovation blogger in the world" two years running.
Team Innovation
Innovation is a team sport. Brilliant ideas go nowhere unless your people are aligned, collaborative, and team-oriented. That doesn't happen automatically, however. It takes intention, clarity, selflessness, and a new way of operating.
Awake at the Wheel, Book about big ideas If you're looking for a powerful way to jump start innovation and get your creative juices flowing, Awake at the Wheel is for you. Written by Mitch Ditkoff, Co-Founder and President of Idea Champions.
Face the Music Blues Band The world's first interactive business blues band. A great way to help your workforce go beyond complaint.

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