But feedback, in its truest sense, is as much a part of our lives as breathing. The fact is -- we're giving and receiving feedback, in many forms, all the time.

For example, our spouses, friends, children, and even pets, are always giving us feedback. By word, body language, gesture, energy level, focus of attention, and feeling we're signaling others how we are experiencing what they're saying and doing -- and they are doing the same in return.

With "communication" being a tricky business, however, we sometimes miss the signals or misinterpret them. As a result, it becomes difficult for us to improve our performance because we simply don't know what to improve and why.

The antidote? Purposely seek out clear feedback.

That's why we, at Idea Champions, are constantly seeking out feedback from our clients. We want to know how we're doing, what we're doing well, and what we're not doing well. It's how we avoid disaster, take advantage of our strengths, and stay in business.

Over the years, we've developed a wide range of feedback polls that give our clients a simple way to rate our performance. And, now, we're offering one them to you, absolutely free -- the beginning a multi-year research project on the efficacy of brainstorm sessions in the business world.

If you have 50 or more people in your organization and want to get some insights into the state-of-the-art of your brainstorming sessions, get in touch with us (info@ideachampions.com). In response, we'll send you a custom link to your very own brainstorm poll which you, in turn, can forward to anyone in your company who participates in brainstorming sessions. Less than two weeks later, we'll forward you the results, along with our observations and some food for thought.

-- Thanks to Val Vadeboncoeur, Idea Champions Director of Training, for this thought provoking piece

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