Idea Champions corporate cretivity
The Seed of Innovation
How to Foster Extraordinary Possibility in Others

Let's cut to the chase: Innovation doesn't begin with processes. It begins with people — inspired, committed, and collaborative people.

When people are in the right mindset, your company has thousands of daily, spontaneously occurring opportunities for innovation to take root. All too often, however, these opportunities are missed.

Why? Because they are usually invisible to people. Like the rarely seen white arrow in the FedEx logo, people have a hard time seeing what's right in front of them — the opportunity to identify, spark, and co-develop promising new ideas.

The Seed of Innovation teaches people how to create the conditions that radically increase the odds of bold, new ideas being identified, nurtured, and developed on the fly.

It does so not by requiring people to add another initiative to their already maxed out schedule, but by leveraging the countless interactions they are already having on the job — in hallways, elevators, parking lots, lunchrooms, bathrooms, conference rooms, and cubicles.


  • The art of listening
  • Best innovation practices from leading organizations
  • Teaching and practice of LCS (idea feedback tool)
  • Seven ways to maximize the seed of innovation moment
  • Free annual license of Free the Genie (online brainstorming tool)

    "Thank you! As a result of your efforts, I now have the most highly motivated, self-driven, creative and fun team this division has seen in recent history."
Karen Buczek, Marketing Manager, General Mills
Top News & Offerings
Click here for the simplest, most direct way, to learn more about Idea Champions' semi-fearless leader, Mitch Ditkoff. Info on his keynotes, workshops, conferences, and more.
Storytelling for the Revolution
Storytelling for the Revolution is Mitch Ditkoff's newly published book about the power of personal storytelling to elevate the conversation on planet Earth. Provocative. Evocative. And fun. YOU have stories to tell. This book will help you tell them.
Storytelling at Work
"The world is not made of atoms," wrote the poet, Muriel Rukeyser. "It's made of stories." Learn how to discover, honor, and unpack the stories of yours that show up "on the job" in Mitch Ditkoff's award-winning 2015 book, Storytelling at Work.
Top 5 Speaker
Mitch Ditkoff, the Co-Founder and President of Idea Champions, has recently been voted a top 5 speaker in the field of innovation and creativity by Speakers Platform, a leading speaker's bureau.
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Workshops & Trainings
Highly engaging learning experiences that increase each participant's ability to become a creative force for positive change
Brainstorm Facilitation
High impact certification training that teaches committed change agents how to lead groundbreaking ideation sessions
Cultivating Innovation
Your "best and brightest" are the future leaders of your company, but unless they know how to foster a culture of innovation, their impact will be limited. A one-day workshop with us is all they need to begin this journey.
Our Blog Cabin
Our Heart of Innovation blog is a daily destination for movers and shakers everywhere — gleefully produced by our President, Mitch Ditkoff, voted "best innovation blogger in the world" two years running.
Team Innovation
Innovation is a team sport. Brilliant ideas go nowhere unless your people are aligned, collaborative, and team-oriented. That doesn't happen automatically, however. It takes intention, clarity, selflessness, and a new way of operating.
Awake at the Wheel, Book about big ideas If you're looking for a powerful way to jump start innovation and get your creative juices flowing, Awake at the Wheel is for you. Written by Mitch Ditkoff, Co-Founder and President of Idea Champions.
Face the Music Blues Band The world's first interactive business blues band. A great way to help your workforce go beyond complaint.

"In tune with corporate America." — CNN