Idea Champions corporate cretivity
Awake at the Wheel
What You Can Learn About Innovation from a Neanderthal

These days you've probably had your fill of stories about Google, Apple, Southwest Airlines, and Dell — the so-called golden boys of innovation. Stories about them are everywhere. Time, Newsweek, Fortune, Inc, Fast Company, Forbes, and every blogger looking for a few more fans are waxing poetic about the wisdom of these innovation-savvy organizations.

I'd like to put a stop to this madness.

Not because the stories are untrue. And not because the stories are uninspiring. But because the stories don't always translate to your business, your industry, and your workforce.

It's time for a new story that everyone can relate to — and that new story is the story told by Mitch Ditkoff in Awake at the Wheel, his award winning business parable about the invention of the wheel by the world's first innovator, Og the Neanderthal.

What Og had to go through to get his idea out of his head and into the world is the same journey we all have to go through — the journey from idea to execution.

“A superb catalyst for anyone with the urge to bring their best ideas into reality”
Tim Gallwey
  • A copy of Awake at the Wheel for each participant
  • Best innovation practices from the Stone Age to the Information Age
  • Teaching and practice of three creative thinking techniques
  • Launching of your company's "Best New Idea" campaign
  • Free annual license of Free the Genie (an online brainstorming tool)

Read more about the book

Top News & Offerings
Click here for the simplest, most direct way, to learn more about Idea Champions' semi-fearless leader, Mitch Ditkoff. Info on his keynotes, workshops, conferences, and more.
Storytelling for the Revolution
Storytelling for the Revolution is Mitch Ditkoff's newly published book about the power of personal storytelling to elevate the conversation on planet Earth. Provocative. Evocative. And fun. YOU have stories to tell. This book will help you tell them.
Storytelling at Work
"The world is not made of atoms," wrote the poet, Muriel Rukeyser. "It's made of stories." Learn how to discover, honor, and unpack the stories of yours that show up "on the job" in Mitch Ditkoff's award-winning 2015 book, Storytelling at Work.
Top 5 Speaker
Mitch Ditkoff, the Co-Founder and President of Idea Champions, has recently been voted a top 5 speaker in the field of innovation and creativity by Speakers Platform, a leading speaker's bureau.
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Workshops & Trainings
Highly engaging learning experiences that increase each participant's ability to become a creative force for positive change
Brainstorm Facilitation
High impact certification training that teaches committed change agents how to lead groundbreaking ideation sessions
Cultivating Innovation
Your "best and brightest" are the future leaders of your company, but unless they know how to foster a culture of innovation, their impact will be limited. A one-day workshop with us is all they need to begin this journey.
Our Blog Cabin
Our Heart of Innovation blog is a daily destination for movers and shakers everywhere — gleefully produced by our President, Mitch Ditkoff, voted "best innovation blogger in the world" two years running.
Team Innovation
Innovation is a team sport. Brilliant ideas go nowhere unless your people are aligned, collaborative, and team-oriented. That doesn't happen automatically, however. It takes intention, clarity, selflessness, and a new way of operating.
Awake at the Wheel, Book about big ideas If you're looking for a powerful way to jump start innovation and get your creative juices flowing, Awake at the Wheel is for you. Written by Mitch Ditkoff, Co-Founder and President of Idea Champions.
Face the Music Blues Band The world's first interactive business blues band. A great way to help your workforce go beyond complaint.

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