Idea Champions corporate cretivity
Awake at the Wheel
Getting Your Great Ideas Rolling in an Uphill World

Axiom Business Book Awards
2009 Silver Medal
“A superb catalyst for anyone with the urge to bring their best ideas into reality.”
Tim Gallwey, Author of Inner Game of Tennis and Inner Game of Work

“Awake at the Wheel is an absolutely incredible book of ideas and is one of the most reviewed books that Morgan James Publishing has ever had.”
David Hancock, Founder, Morgan James Publishing

If you are looking for a powerful way to jump start innovation and get your creative juices flowing, Awake at the Wheel is for you. Written by Mitch Ditkoff, Co-Founder and President of Idea Champions, Awake at the Wheel is a book about BIG IDEAS — where they come from, how to attract them, and what you can do to radically increase your chances or manifesting them in a world not always ready for the new and the different.

Part fable, part creative thinking toolbox, it's the perfect innovation catalyst for anyone attempting to "get out of the cave" and accomplish extraordinary results.

Two minute interview with the author

Download Chapter 1

How to buy Awake at the Wheel
   Available at
Click to order from    For volume discounts please order

Special Offer!
Schedule an Awake at the Wheel Keynote and receive 100 free books.

Top News & Offerings
Click here for the simplest, most direct way, to learn more about Idea Champions' semi-fearless leader, Mitch Ditkoff. Info on his keynotes, workshops, conferences, and more.
Storytelling for the Revolution
Storytelling for the Revolution is Mitch Ditkoff's newly published book about the power of personal storytelling to elevate the conversation on planet Earth. Provocative. Evocative. And fun. YOU have stories to tell. This book will help you tell them.
Storytelling at Work
"The world is not made of atoms," wrote the poet, Muriel Rukeyser. "It's made of stories." Learn how to discover, honor, and unpack the stories of yours that show up "on the job" in Mitch Ditkoff's award-winning 2015 book, Storytelling at Work.
Top 5 Speaker
Mitch Ditkoff, the Co-Founder and President of Idea Champions, has recently been voted a top 5 speaker in the field of innovation and creativity by Speakers Platform, a leading speaker's bureau.
Authorized Reseller Logo –
Workshops & Trainings
Highly engaging learning experiences that increase each participant's ability to become a creative force for positive change
Brainstorm Facilitation
High impact certification training that teaches committed change agents how to lead groundbreaking ideation sessions
Cultivating Innovation
Your "best and brightest" are the future leaders of your company, but unless they know how to foster a culture of innovation, their impact will be limited. A one-day workshop with us is all they need to begin this journey.
Our Blog Cabin
Our Heart of Innovation blog is a daily destination for movers and shakers everywhere — gleefully produced by our President, Mitch Ditkoff, voted "best innovation blogger in the world" two years running.
Team Innovation
Innovation is a team sport. Brilliant ideas go nowhere unless your people are aligned, collaborative, and team-oriented. That doesn't happen automatically, however. It takes intention, clarity, selflessness, and a new way of operating.
Awake at the Wheel, Book about big ideas If you're looking for a powerful way to jump start innovation and get your creative juices flowing, Awake at the Wheel is for you. Written by Mitch Ditkoff, Co-Founder and President of Idea Champions.
Face the Music Blues Band The world's first interactive business blues band. A great way to help your workforce go beyond complaint.

"In tune with corporate America." — CNN